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Using Personas End to End

On January 20, 2012, In customer development, landing page design, seo, User Experience, by Anand Rajaram

I guess this one should be filed under “Duh”. The use of personas is pretty common while defining user interfaces and is a valuable tool in defining use cases, usage scenarios.

Personas

 

It is a very logical next step as you move from the what to build (through Customer Development) to the actual building (Product Development). The KissMetrics blog has a an interesting post today on how you can use Personas to define your SEO Keywords. When figuring out which keywords to optimize for (and bid), it is especially important to speak the “user’s tongue”. Use of the right terminology is not only important within your product, but it is even more important to get it right, to make sure you get your positioning right. Personas help refine the SEO key terms and I think are also a great way to figure out which segment works well and which ones don’t.

While I have used some of the underlying techniques here, I have never actively thought of extending personas in the context of SEO. Overall, a great read. Check out the the entire blog post at the KissMetrics blog at How User Personas Can Improve Your SEO Strategy

 

 

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Awesome Infographic on Online Marketing

On February 12, 2011, In email marketing, landing page design, lifecycle marketing, marketing, by Anand Rajaram

Check out this awesome Infographic / cheatsheet / starter guide to Online Marketing. It covers all the core components of online marketing. I love the timeline on the left too, with spikes in traffic, similar to what you hope to achieve if you are doing it right.

Valuable information, very well presented.

The Noob Guide to Online Marketing - Infographic

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3-part series on Qualitative and Quantitative tests to improve conversion

On October 15, 2010, In landing page design, marketing, technology, by Anand Rajaram

Of the different hats I wear at OfficeDrop, one that I especially relish is in our website design, messaging and poring through funnels (second only to “getting out of the building”). It combines various areas that I am passionate about, including web design, data geeking, copywriting and video editing.

I am thrilled that I am writing a 3-part series on Optimizing conversion rates using Qualitative and Quantitative Tests at the Performable blog . What makes this even awesome-r for me, is that the company was co-founded by David Cancel, one of the rockstars in the Boston Entrepreneurial scene. I have learned a lot of my ghettopreneur habits (such as Fake it before you make it) by attending David’s talks in the area (including my personal favorite on Data Driven Startups at a recent LeanStartups meetup). We learned a lot of valuable lessons in the process of re-designing and re-branding OfficeDrop and I am glad to have the opportunity to share it with the community.

There was a lot of great content, and some posts are pretty detailed and lengthy. Be sure to read them all, I promise it will be worth it. Special Thanks to Healy Jones for his editorial inputs.

Read Part 1 of this series

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