If you haven't talked to a customer today, you are doing it wrong

Great advice for entrepreneurs and Product Managers from Startup L Jackson. In effect he asks us to come up with a framework that guides/informs your intuition. Keep refining the framework everytime you meet someone new!

And there are a few specific examples of how you can keep refining it based on who you meet.

Anyone and Everyone:

Ask everyone you meet what they believe, and why. When you’re talking to your Cousin Eddie, ask him about his favorite apps. How does he buy stuff? Does he watch YouTube? How does he find new restaurants or plan his travel? How does he advertise his small business?


When you meet other founders, ask them how their business works. Treat them as experts with insights that can help you improve your framework. Who are their customers? What do their customers love about the product? What have they tried that customers hated? How do they explain the product to customers? They’re building a marketplace, cool! How much do providers have to make to stay engaged? How many uses before a buyer sticks?


And if you have an area you’re working, talk to customers. Every day. Talk to users of your product, active, inactive, new, and old. Talk to people who don’t want to use your product. Talk to people who are using a competitor’s product. Talk to customers of products in adjacent markets. Now, reread this paragraph and replace talk with listen.

The full article

comments powered by Disqus

Related Posts

Winter May be coming?

iOS App Release Notes are loaded with personality

Theme for 2015 -> Creation

Conflict Strategies for Product Managers

Short Form Blogging


Windows 8 Is The Perfect OS That Nobody Wants

London Heathrow airport has an interesting way of surveying customers

iPhone 5C & 5S : Observations of a Product Manager

Sweat the details