I found this fascinating quote today:
I believe that in startups, like venture investing, the cost of making a bad decision is not nearly as great as the benefit of making a good one. So I like action oriented leaders.avc.com, A VC, Dec 2009
It’s cheating to start a blog post with a quote from Fred Wilson. He is that good. But sometimes you need to cheat and I’m doing it today.
I suggest that you read the whole article, which exactly captures what startups ought to be doing, and why the cost of not trying is way more than trying and failing.