Back in the heydays of blogging, the recipe for getting your startup mentioned in popular blogs like TechCrunch, went something like this:
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Start following the blogs of those who care about
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Be interesting and start commenting in their blog posts
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Over time, you will develop a rapport with the author
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When your product is beta, invite them to try
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Try to get a few of them to write on the same day, and start with a splash.
But by now, it is pretty obvious that the top tier bloggers are pretty much as “ivory-towered” as reputed MSM reporters. Whats more, just last week, I read in a post in Techcrunch, touting a Chrome plugin that removes TechCrunch comments. All those tips from the self-proclaimed social media experts aren’t worth the keyboard in which they were typed on. Hmm, what is a leanstartup slogging their behind off in a garage to do? Enter me.
I took it upon myself to come up with this flow-chart, that should this whole process as easy as 1-2-3. Here it is
Have you had luck scoring a post with TechCrunch? What has worked for you?