Of the different hats I wear at OfficeDrop, one that I especially relish is in our website design, messaging and poring through funnels (second only to “getting out of the building”). It combines various areas that I am passionate about, including web design, data geeking, copywriting and video editing.
I am thrilled that I am writing a 3-part series on Optimizing conversion rates using Qualitative and Quantitative Tests at the Performable blog . What makes this even awesome-r for me, is that the company was co-founded by David Cancel, one of the rockstars in the Boston Entrepreneurial scene. I have learned a lot of my ghettopreneur habits (such as Fake it before you make it) by attending David’s talks in the area (including my personal favorite on Data Driven Startups at a recent LeanStartups meetup). We learned a lot of valuable lessons in the process of re-designing and re-branding OfficeDrop and I am glad to have the opportunity to share it with the community.
There was a lot of great content, and some posts are pretty detailed and lengthy. Be sure to read them all, I promise it will be worth it. Special Thanks to Healy Jones for his editorial inputs.