My 3-part series of posts on the Performable Blog is also now available a handy white-paper at the performable.com . Part 3
[](http://blog.performable.com/optimizing-conversion-rates-with-5-simple-qualitative-quantitative-tests-%e2%80%93-part-3/) (summary of all the key lessons learned) itself makes it worth the download. Lesson such as Always be testing and don’t get stuck in those local maximas.