Last week, I had posted an analysis of a customer service email I received from Apple. It had all the elements of a well-written email (and there is a happy ending to that story, Apple refunded me the money!). Flowtown, (which I knew first as a case study for a Lean Startup ) has dissected the anatomy of Apple’s promotional email.
Clear layout, Well designed call to actions, and useful tips (such as Did you know?) are the hallmarks of a good converting email. Here is the complete anatomy . Thanks, Flowtown.
